Loreak Mendian gabardine: the desire for great summits
LOREAK MENDIAN
In 1992, Xabi Zirikiain, who had just graduated in mechanical engineering, returned to Donostia-San Sebastián after a sabbatical year marked by an Atlantic crossing and a trip to India.
Inspired by his experiences, he began producing flocked T-shirts bearing the slogan “Loreak Mendian” (mountain flowers). In 1995, with his friend Victor Serna, he opened a small shop in the port of Donostia. Xabi designed the clothes, Victor sold them. Their offering: an urban style reflecting a closeness to nature.
Original shop at San Sebastian harbour
The brand has carved out its path
Loreak Mendian quickly became a fixture on the local fashion scene. Its floral sweatshirts attracted a young and varied clientele in both the south and north of the Basque Country. True to its values, from the outset the brand offered unisex clothing inspired by cultural and social trends. In 2011, it employed sixty people and ran twelve shops.
A stylistic shift
From 2015, Loreak Mendian abandoned its initial positioning between surfwear and streetwear for more sophisticated collections. The style became graphic and chic, while remaining true to the brand’s identity encompassing creativity, territorial roots and universality. This move towards a more mature aesthetic is embodied in the Ura (water) gabardine raincoat.
“Available in neutral or electric shades, Ura quickly became one of the brand’s flagship products”
Ura: an emblematic item
Inspired by the Basque Country’s rainy weather, this gabardine coat combines minimalist elegance with technical sophistication. Made from a waterproof British woven cotton fabric, it provides protection from the rain without the shiny finish of an oilskin. Available in neutral or electric shades, Ura quickly became one of the brand’s flagship products.
An endless horizon
Today, Loreak Mendian is making a name for itself in international markets and is turning its attention to major retailers. In 2019, the brand merged with the Ternua Group, which specialises in textiles and sports equipment, and is committed to an ecological approach. Present in 50 countries, Loreak Mendian continues to broaden its branches without ever abandoning its roots.
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